The family who owned the Patagonia clothing company recently gave the company to a new trust which will take all the profits and dedicate it to fighting climate change. Meaning that the $3 billion company will now spend the $100 million in profits it generates annually on good things. The billionaire family hopes that their action will inspire other insanely wealthy people to do the same with their companies.
“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” Mr. Chouinard, 83, said in an exclusive interview. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.”
Patagonia will continue to operate as a private, for-profit corporation based in Ventura, Calif., selling more than $1 billion worth of jackets, hats and ski pants each year. But the Chouinards, who controlled Patagonia until last month, no longer own the company.