It turns out that people born after 1980 care more about investing in companies that make the world better than investing in companies that don’t. Traditionally investors were told to only care about one thing: profit. Younger investors have seen that way of thinking not work out given the ongoing lame economic performance of that attitude and the environmental destruction it wrought.
It’s good to see money going to places that can make the world a better place.
Another reason why itâ€™s anticipated that Millennials could increase demand for impact investing is they indicate less interest in traditional style equity investing. A study by U.S. Trust found that 51% of Millennials feel that investing in equities is overrated, and are also hesitant about investing in the stock market due to fears of losing money. However, they are still interested in investing, as 81% believe that buying investments and holding them over the long term is the best way to grow money over time.
One way that Millennials are putting fears aside and putting their money to work is investing in good causes. As seen below, they are more willing than older generations to take on higher risk and lower returns in order to invest in companies that positively affect society or the environment.