Bixi is a bike sharing program that started in Montreal but the concept exists in cities around the world. In Montreal where there are more bicycle commuters every year,researchers at McGill University surveyed cyclists before and after Bixi began. They were able to identify the types of cyclists that ride and their commitment to commuting via bicycle.
The study found that cycling demographics are changing rapidly. In a 2008 Montreal study, conducted before Bixi and the growth of bike paths, 65 percent were men and 35 percent women. But in 2013, the study included 60 percent men and 40 percent women.
The age of cyclists also is dropping. The average age of the 2013 cyclists was 37.3 years old, compared with 42 years old in a 2008 study. But the study also showed cyclists’ income skews high. In 2008, 13 percent of cyclists had a household income of $100,000 or more. In the 2013, one-quarter of the respondents’ household income was above $100,000.
Based on the results, the researchers said a one-size-fits-all approach might not be the right way to encourage more cycling. Emphasizing health benefits, for instance, works best with first-time and returning cyclists, but doesn’t affect the most committed cyclists who ride for different reasons.