You probably didn’t hear about it, but in 2008 Estonia cleaned up 10,000 tons of trash in their forests by recruiting 50,000 people. How? Through an extensive media campaign and a good dose of networked collaboration.
The “Let’s Do It!” website is here, but in Estonian. So here’s a video in English!
Based on the success in Estonia, the campaign has gone worldwide!
David explores the internet in a way that most people don’t: he examines how other people interact with the internet. Currently he is pursuing his MA and has been published in quite a few scholarly journals. David thinks the internet can be used for good and/or evil, hoping that (like in the movies) good will be victorious in the end.
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