“Hustle Porn” Losing its Appeal

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The term “hustle porn” covers all those ridiculous Youtube videos about get-rich schemes and stories by so-called hard-workers making tons of money because they “work hard”. In practice these people are selling ideological snake oil and it’s hurting vulnerable individuals. They argue that hustling all the time will automatically lead to financial success; and this attitude grew quickly in Silicon Valley. However, it’s clear that this always-be-busy approach to life is losing its appeal – and that’s a good thing.

Last week, Reddit co-founder Alexis Ohanian called bullshiton this culture, too. “Hustle Porn is one of the most toxic, dangerous things in tech right now. This idea that unless you are suffering, grinding working every hour of every day, you’re not working hard enough.” Ohanian, a product of Y-Combinator, a California based start-up hub, argued that Silicon Valley has for too long encouraged its employees to work extremely long hours under the guise that it would lead to both a better product and them becoming better people. “It has deleterious effects not just on your business but on your well-being,” he added, referencing the death of his mother that occurred while he was building Reddit. “As entrepreneurs, we are all so busy ‘crushing it’ that physical health, let alone mental health, is an afterthought for most founders. It took me years to realize that the way I was feeling — when working on Reddit was the only therapy I had — was depression.”

Along those same lines, in a Medium post last month, Nat Eliason, founder of another startup hub, Growth Machine, wrote, “Struggle porn has normalized sustained failure. It’s made it acceptable to fly to Bali and burn through your life savings trying to launch an Amazon dropshipping business. Made it reasonable to keep living on your parents money for years after graduation while you try to become #instafamous. Made LinkedIn into a depressingly hilarious circle jerk for people who look way too excited to be having their headshot taken.”

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