Just because it’s not good looking doesn’t mean it tastes bad. Growers take their odd-looking fruit and usually sell it to juice, soup, or canneries instead of grocery store. One grocery store chain in France decided to take the produce usually rejected by consumers and make something fun out of it. This marketing synopsis covers what they did:
IntermarchÃ© launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables.
As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.