When Investing, Millennials Care More Than Previous Generations

Millennials are savvy investors who care about the planet and social justice. Previous generations have treated their investments as risky and didn’t care about the environment or other important issues. Some financial advisors are shocked to find out that not only are young investors interested in creating a better world, but that they are risk-adverse due to the economic disasters previous generations created.

The financial advisers at British firm deVere Group recently surveyed baby boomer, Generation X and millennial investors to get a sense of their priorities. The group discovered that while all three were scared away from risk by the recent financial crisis, millennials want more out of their investments than just an unending stream of payouts. Social responsibility matters, and that may not be millennials’ youthful ideals talking.

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