Yesterday we looked at labelling gas nozzles and today here’s good news about a better way to label food. A series of studies add up to the conclusion that if people were aware of how much walking it would take to burn off food they eat less. Calories can be confusing so by telling people how much time walking it can help people understand how much energy they are consuming.
“People who viewed the menu without nutritional information ordered a meal totaling 1,020 calories, on average, significantly more than the average 826 calories ordered by those who viewed menus that included information about walking-distance,” writes Scientific American. People who saw the menu with walking-distance info also ordered less than people who just saw calorie info.
Now I’m going to go for a walk…