Modbury is a very small town in England that is quiet and quaint, until today. At 8am today Modbury became the first plastic bag free town in Europe. This is great news which comes after San Francisco gave up plastic bags last month.
Modbury may spark a Europe-wide rejection of the dreaded plastic bag.
Spurred by environmental fervour and growing concern about the 100bn or more plastic bags thought to be littering the world and clogging the seas, the town’s 43 traders have unilaterally declared their independence from the plastic bag and have pledged to no longer sell, give away or otherwise provide them to anyone in Modbury for a minimum of six months.