There two articles out in the mainstream press today that focus on companies that have realized that saving the environment is good for their bottom line.
Publishers have discovered that there is a demand for green coverage:
“Buoyed by the breakaway success of â€œAn Inconvenient Truth,â€ the film documentary of Al Goreâ€™s environmental lecture, publishers like The Washington Post, National Geographic and others are increasing their offerings of â€œgreenâ€ content, hoping to attract readers and advertising revenues from manufacturers and retailers who are suddenly walking the earth-friendly path.”
And being earth friendly is good for advertising:
“Participating in Earth Day is a way for companies to get their name out there,” said Diane Osgood of Business for Social Responsibility in San Francisco. “It can get them publicity because right now green is in. Green is the new black.”