That odd billoniare Sir Richard Branson has decided to fight carbon emissions while sending spaceships to space and air planes to air. Branson has made millions off of air travel (the worst way to travel environmentally speaking) and other things and now he wants to use those millions to help all of us.
Sir Richard Branson brought his talent for publicity to bear on climate change yesterday, offering a $25m (£13m) prize to anyone who invents an economical way of removing carbon from the atmosphere.
The Virgin group chairman said: “We have no super-hero. We have only our own ingenuity to fall back on.”
The CBC has a news clip on the story (direct link to WMV file).