Porn Companies are Better at Moderation than Facebook

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Publicly Facebook, Twitter, and other social media services state that they cannot control what is posted and moderate it fast enough to make a difference. They argue that the technical solutions are inefficient and almost impossible. However, companies that distribute user generated adult content have effective measures to moderation to the point that they can take pride in their law-abiding. They have technical solutions and other moderation systems in place to ensure that illicit content doesn’t get posted to their sites.

Hopefully this serves as a demonstration that we can change how large social media companies distribute user generated content.

Take the difference in how Silicon Valley and Porn Valley handle user-generated content, for instance. On mainstream social media sites, instant posting is viewed as the norm — whether you’re posting a link to a New York Times piece, a personal update, or a racist invective, your thoughts will appear on the site as soon as you share them. Although some links and words do trigger a basic moderation algorithm that prevents the update from being posted, most moderation is done post hoc, often after problematic content is reported by users.

Aggressive content moderation isn’t the only way that xHamster controls what lands on the site. As the terms of service makes clear, chats between users are also periodically monitored to ensure that they’re in compliance with the site’s policies. That may seem extreme, but there’s a good reason: sites like xHamster literally cannot afford to have content that violates their policies appear on their platforms, even momentarily. The penalties imposed by the government, billing agents, and banks — which can include punishments ranging from being banned from processing user payments to being thrown in prison for years — mean that even the slightest slip up could put a porn company permanently out of business, or worse.

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