Mobile Tech Makes Donating Insanely Easy

It’s the giving time of year, and MobHappy has a short writeup on new technology that allows people to donate to charities, simply by sending a text. This is a great advancement, because it shortens the gap between intention and action where a lot of charitable dollars are lost.

Today, mGive works with over 200 charities, enabling mobile users to donate money quickly and easily via shortcode. And it’s been successful: one campaign, featuring Alicia Keys and conducted during the American Idol TV show saw 90,000 donors raise $450,000 in just minutes. Donors have given about $1.5 million via mobile so far in the US; this exceeds the first year of online donations, and those now amount to some $18 billion per year.

Unfortunately the service is currently only available to our US friends.

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About Fono

David explores the internet in a way that most people don’t: he examines how other people interact with the internet. Currently he is pursuing his MA and has been published in quite a few scholarly journals. David thinks the internet can be used for good and/or evil, hoping that (like in the movies) good will be victorious in the end.

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