Month: May 2009

May is EcoDriving Month in the USA

- Adam Clare

The nation that brought the world the Hummer is bringing the world EcoDriving Month. The Auto Alliance (whoever they are) is sponsoring the month to promote a more efficient use of transportation. Heck, if you want to be really nice to environment clean the air while getting to work by biking 😉

During National EcoDriving Month, the Auto Alliance and its 11 global automakers are working to educate consumers about the benefits of EcoDriving through www.EcoDrivingUSA.com. Practicing EcoDriving produces the highest mileage from every single vehicle, regardless of size or age—potentially affecting the United States’ entire fleet of 245 million automobiles. As a result, the possible benefits of the program are significant, and many fuel-saving EcoDriving practices are surprisingly simple, such as:
• The U.S. Department of Transportation estimates that using cruise control for 10,000 of the miles driven in a year could save a driver nearly $200 and more than 60 gallons of fuel.
• Observing the speed limit and not exceeding 60 mph, where legally allowed, can improve mileage by up to 23 percent.
• Traffic lights are often synchronized so that a motorist driving at a specific speed will pass through a series of green lights without stopping. Driving at a steady speed can help drivers avoid red lights, therefore keeping their vehicles moving more efficiently.

54% of Consumers Care About Product Sustainability

- Adam Clare 1 Comment

Some of you might read this and think “only half of shoppers care?” while some of you might read this and think “that’s more than I thought!”. What I find most captivating is that this statistic is from a survey done by marketers to find out if people truly care about the environmental sustainability of a product. Just think, twenty, or even ten years ago people would’ve laughed at you if you mentioned how bad some products are for the environment.

Today half of shoppers will choose the more environmental product and now 95% of shoppers are willing to shop green. Here’s the press release on the survey.

“We found that for most shoppers, sustainable considerations are an important tie breaker when deciding between two otherwise equal products and they are a driver in product switching,” said Brian Lynch, GMA director of sales and sales promotion. “But it’s not enough to just put green products on the shelf. We have to better educate consumers and leverage in-store communication to make the sale.”

Most shoppers surveyed, 95 percent, are open to considering green products, 67 percent of shoppers looked for green products, only 47 percent actually found them and 22 percent purchased some green products on their shopping trip, highlighting the need for better shopper marketing programs to close the gap. Sometimes concerns about product performance and credibility of the environmental claims are the reasons shoppers opt not to buy green products, but more often communication and product education are the biggest obstacles. The study also found that a significant minority of committed and proactive green shoppers will pay a premium for sustainable products; however, the larger potential population of shoppers that lean toward green want price and performance parity for sustainable products because it is not their dominant purchase driver.

Rush Hour in Portland: Almost All Bicycles

- Adam Clare

Streets Bloog has a great video about rush hour in Portland and how bicyclists have to ‘endure’ bike jams. I thought it was crowded on College Street in Toronto during the summer, but even the traffic on College can’t compare to Portland’s Hawthorne bridge. Unfortunately I can’t find a way to embed the video here so you’ll have to watch it on their blog.

As Greg Raisman from Portland’s Bureau of Transportation pointed out: 20 percent of all traffic on the Hawthorne Bridge is bikes, while the number of cyclists in Portland has risen 600 percent in the last 15 years and shows no sign of letting up.

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