I’m one of those people who suffer from motion sickness and I can confirm that it’s so unpleasant I avoid boats as much as possible. Thankfully the car company Citroën knows people like me exist and decided to help us out. Citroën has created bizarre-looking glasses playfully named SEETROËN to help alleviate motion sickness. Based on the promotional video it looks like the glasses are also meant to help people who want to read their mobiles while travelling too.
So how are these goofy glasses supposed to alleviate the problem? The frames feature something called Boarding Ring technology, developed by a company of the same name, which is marketing-talk for ‘they’re filled with liquids that are free to slosh around’. The Seetroën glasses have four liquid-filled rings that, thanks to gravity, simulate the angle and movements of the horizon so that the motions of the blue-dyed liquids seen by the wearer’s eyes match what their inner ear is detecting.
Thankfully, Citroën says, passengers don’t need to wear the Seetroën glasses for their entire trip. Once they put them on and stare at an unmoving object, like a smartphone or a book, it takes about 10 to 12 minutes for the brain to resolve its feeling of confusion and nausea.