If you’re like everyone else then you still have a Facebook profile that you barely check, yet still need. Yes it’s handy to be in touch with people using one network, but let’s face it: Facebook is garbage. The amount of lies spread and the lack of effective content moderation ensures that the site will prey on the weak and ill informed. Their advertising model ensures that they will always violate our privacy in the pursuit of profit.
Jimmy Wales, one of the founders of Wikipedia, has created an alternative to Facebook. The new WT:Social exists as a counterpoint to the advertising led business model of other social networks and its early success is promising.
“We will foster an environment where bad actors are removed because it is right, not because it suddenly affects our bottom-line.”
In a recent interview with the Financial Times, Mr Wales described the advertising-led business model favoured by the social network giants as “problematic”.
“It turns out the huge winner is low-quality content,” he said.