Run a More Innovative Company Through Suggestions

Interview

To make a company more efficient and innovative all that’s needed is a suggestion box. It turns out that listening to employees can increase the effectiveness of a company no matter how you do it. So if a suggestion box is too old school you can use a Slack channel or any other form of open communication. I’m sure this technique of listening to people who actually put the effort into a task can be applied elsewhere too.

Micah Johnson of GoFanbase, Inc., shared with Small Business Trends that his company created a Slack channel where employees can submit their ideas. Tomer Bar-Zeev of IronSource said that 24-hour hackathons enable his innovation team to break from their usual projects and work on entirely different, new projects. At my company, JotForm, we hold weekly Demo Days to give employees a forum to explore their ideas, no matter how far-fetched.

Even a system as simple as a suggestion box can be highly effective. Just ask Charlie Ward, the engineer who used Amazon’s digital suggestion box to submit his idea for free shipping, which eventually formed the basis of Amazon Prime. As journalist Brad Stone wrote in his book The Everything Store: Jeff Bezos and the Age of Amazon, CEO Jeff Bezos was reportedly “immediately enchanted by the idea.”

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