Diamonds Suck; De Beers Gives Up

Back in 2006 Josh Kaufman got married and during that process he discover the sham of modern diamonds – they aren’t that valuable. Kaufman created the website Diamonds Suck to raise awareness of a diamond alternative: maisonette. It was known then that blood diamonds were a problem and still today people are dying for something that can be made in a lab. Diamond companies don’t like being portrayed as killers (and destroyers of nature) pushed back with marketing efforts; while that was happening they were trying to fend off another threat: fake diamonds.

Today there is no reason to spend a large sum on diamonds for a ring and there’s no reason to continue mining the planet for them. Indeed, it’s good to read that the world’s largest diamond miner, De Beers, has admitted defeat and is switching to manufacturing diamonds.

Here’s Kaufman’s rationale for not evening considering diamonds:

If I can prevent a single reader from needlessly dropping $6,000-10,000+ on a diamond engagement ring, this site will be a success. Financial worries are the #1 cause of stress in a married relationship – there is absolutely NO excuse to start your married life by taking on that level of debt.

Moissanite is a rare, naturally-occuring gemstone that is typically found in very small quantities in meteorites, corundum deposits, and kimberlite. (The chemical name of moissanite is Silicon Carbide.) Moissanite has several qualitites in common with diamond: it is transparent, extremely hard (9.25 on the Mohs scale, compared to 10 for diamond), and has a high index of refraction (2.65 – 2.69, compared to 2.42 for diamond). When a large rough moissanite sample is cut and polished, the end result is a very bright, brilliant, transparent gemstone that is indistinguishable from diamond to the human eye.

Diamonds suck

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