Biko rewards cyclists with free stuff just for riding their bike! Rewards include small things like coffee to very expensive consumer items. The idea of rewarding cyclist for not killing the environment using cars isn’t new, Stockholm basically pays cyclists. When it comes to using Biko please consider that they collect marketing data from your mobile (contacts, location, and anything else that can track you). It’s just good to see that more and more people consider rewarding cyclists to be a good thing.
Biko, a free mobile app that launched in Bogota, Colombia, in 2015, has launched in Toronto today (May 10). The app tracks a user’s movements through GPS to earn digital rewards, which can be traded in for actual rewards such as discounts and freebies from local businesses. For every kilometre travelled, users earn one Biko point.
“Incentivizing cycling through rewards can help reduce Toronto’s carbon emissions, and we have the data to prove it,” says Emilio Pombo, the cofounder of Biko. “Our users have collectively reduced carbon emissions by 2,608 tonnes globally.”