In too many places around the world potable water is hard to get, and a recent fundraising campaign is trying to change that. Brita teamed up with Me to We to sell a water bottle that will help pay for a drinking well in rural Kenya. It’s key that the bottle they’re selling is reusable – not one of those one-off disposable bottles.
Bottled water is a ridiculous commodity in places where tap water is drinkable, like Canada. If you regularly drink bottled water in communities with drinkable tap water – please stop buying bottled water! It’s not as well regulated as tap water and it’s insanely wasteful. The Globe and Mail published a great article outlining the troubles of bottled water and the culture around drinking it.
Today is world water day and it’s about time to commit to stop drinking water from an inefficient source.
So instead of throwing money at a wasteful bottle of water get yourself a reusable one you can fill from a tap.
The statement bottle, on sale starting March 1st is part of Brita® Canada’s continuing partnership with WE, an organization that brings people together and gives them the tools to change the world. Their joint pursuit of sustainable change shows through initiatives like Filter for Good™ where every purchase of a Brita specially-marked ME to WE product supports a borehole in Irkaat, Kenya, which provides the community of more than 1,800 with access to clean water.
According to the United Nations, over 80 per cent of wastewater generated by society flows back into the ecosystem without being treated or reused and 1.8 billion people get their drinking water from a source contaminated with feces which puts them at risk of contracting disease like cholera, dysentery, typhoid and polio. Globally, unsafe water and poor sanitation and hygiene kill 842,000 people in a year.