Teenagers question assumptions and tend to rebel against societal norms, so why not get them to question the normal industrial food supply we have? If we do subtly guide teens to think that standard capitalist food practices should be questioned they end up rebelling by eating healthy! It turns out all one has to do to encourage healthy eating is to get teens to think about where their food comes from more than what does for our bodies.
“If the normal way of seeing healthy eating is that it is lame, then you don’t want to be the kind of person who is a healthy eater,” said David Yeager, co-author of the research from the University of Texas at Austin.
“But if we make healthy eating seem like the rebellious thing that you do, you make your own choices, you fight back against injustice, then it could be seen as high status.”