Toronto runs ad campaigns that blame victims for being hit by car drivers, the campaign is so bizarre because it says it comes to pedestrian fashion choice. You’d think the city would learn that blaming victims because of what they wear is a bad idea (see Slut Walk for a previous example of this). To be clear, drivers are at fault in the vast majority of collisions.
Blaming the victims never works because they aren’t the people causing problems. So what Toronto should do is change the actual layout of the city. The Vision Zero Initiative is all about ways cities can modify policy and infrastructure to ensure that pedestrian deaths equal zero every year. And it works. The graph above is from Stockholm’s success and now other cities are using Vision Zero to reduce the number of people needlessly murdered by car drivers.
[S]everal studies have proven that so-called high-visibility clothing does not, in fact, help drivers pay attention to pedestrians and cyclists. A 2014 study by the University of Bath tested the impact on a wide range of cyclist outfits—including one that said POLICE—on driver behavior for 5,690 passing vehicles.
In fact, the only thing that is proven to make pedestrians safer is better street design.