Solar panels have come down in price rather dramatically in the last decade and if this trend continues it can be the death of old-school electric utilities. That is, unless the energy companies embrace solar and embed it into their system. Smart companies see the writing on the wall and others will start to falter.
So even though solar provides just 0.4 percent of America’s electricity, it’s growing at a shocking rate. Rooftop solar generation has roughly tripled since 2010. By some estimates, a new solar system is installed every four minutes in the United States.
To electric utilities, this poses a dilemma. As rooftop solar becomes more popular, people will buy less and less electricity from their local power company. But utilities still have plenty of fixed costs for things like maintaining the grid. So, in response, those utilities will eventually have to raise rates on everyone else. Trouble is, those higher electricity rates could spur even more people to install their own solar rooftop panels to save money. Cue the death spiral.