The Helsinki bus station theory will change you life and now the Finnish government wants to change people’s lives by making cars pointless. In the coming decades they will make use of data and various transportations to make owning a car a pointless exercise in futility. In many urban centres car ownership is a fool’s game and Helsinki is just making this point clearer.
The ultimate solution for Finland is to create an app for on-demand transport.
As the new system is envisioned, you would use an app on your smart phone to say where you are and where you want to go, and the app would not only give you all the best options, but it would allow you to pay on the spot. This new network, envisioned by a graduate student, would include also cars on demand, but not privately owned.
Interestingly, this new system was designed by a young woman, Sonja Heikkilä. Heikkilä wrote a white paper outlining all the features of the system, which she says will be more attractive to Millenials than car ownership. Here’s how it would work, according to Heikkilä:
“Imagine that Piritta boards a tram, alights from it a couple of stops later, and hires a bicycle to travel to work. After work, she orders a car of [sic] demand responsive transport and travels to the sport hall, where her training equipment already waits for her. Finally, after practice she shares a ride in a shared car and travels home. Piritta uses all services through her personal mobility operator and the use of services is charged directly from her account.”
Thanks to Mike!