A Billboard That Finally Has a Reason to Exist: Free Water

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In Lima, Peru, there is a new billboard that is selling an idea by providing free water to the local population. Water access is an issue in the area for a variety of reasons which impacts poverty and other water-related issues in the area. A local engineering school wanted to show potential new students what impact they can have on their country and chose to make a billboard a functional piece of infrastructure with simple engineering.

Usually when billboards are mentioned on this site it’s because they are being banned or taxed more to fund city beautification projects. It’s nice to be able to show a billboard that does something out of the ordinary to improve people’s lives.

“We wanted future students to see how engineers can also solve social needs in daily basis kinds of situations,” said Alejandro Aponte, creative director at Mayo DraftFCB.

The city’s residents could certainly use the help. According to a 2011 The Independent piece ominously titled “The desert city in serious danger of running dry,” about 1.2 million residents of Lima lack running water entirely, depending on unregulated private-company water trucks to deliver the goods — companies that charge up to 30 soles (US $10) per cubic meter of H2O, or as The Independent notes, 20 times what more well-off residents pay for their tapwater.

Read more here.

Thanks to Kathryn!