Good Underwear

Change the world by changing your underwear!

PACT blends social and environmental values throughout its materials, supply chain, packaging and more. The company offers a range of men’s and women’s underwear styles in three designs. Each design is aligned with a nonprofit organization, with 10 percent of each design’s sales — yes, sales, not profits — going toward its associated organization. The underwear ranges in price from $22 for a thong to $28 for boxers.

Behar made the initial three designs for the underwear, creating images to sync up with the first three nonprofits with whom PACT is working: 826 National, ForestEthics and Oceana. PACT plans to add more nonprofits with new designs from other artists and designers, topping off at about eight, Kibbey said.

The underwear is made of 95 percent organic cotton, and 5 percent elastane (a.k.a spandex). They could have gone with 100 percent cotton, which would have made it easy to settle on an end-of-life solution, Kibbey said at a roundtable discussion at Fuseproject’s San Francisco offices today. But they added the elastane in order to give the underwear some stretch, keep it from getting baggy too quickly, and to extend each pair’s life.

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