Shopping cArt Race in Toronto

I’m organizing the Toronto Idiotarod and I like to think that these sort of crazy events function as art.

We’re de-contextualizing the shopping cart which is a device designed to have people consume more than they normally would. In the Idiotarod the shopping cart is not something that you’ll want to fill with objects. We’re taking a tool used for consumption and turning it into something fun.

At each checkpoint the Idiots (racers) will be given information from an environmental organization and condoms from a health organization. We’re trying to educate people about issues in their own city by providing a fun experience.

If you live in Toronto, hop on the TTC or your bike and come to Grange Park for the 4pm start of the race!

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