Stop reading this post and get out outside. I mean it, put down your mobile or walk away from your computer. The weather isn’t good? Doesn’t matter. Go, get away from this techno surveillance society that is always tracking you. Go be with yourself – it isn’t scary. I believe in you!
Odell finds the focus on getting people to put down their screens or log off from social media limiting; fixating on changing an individual’s behaviors ignores what can be done collectively. She sees this new kind of consciousness-raising as a vehicle for political action. As she writes in How to Do Nothing, “I am less interested in a mass exodus from Facebook and Twitter than I am in a mass movement of attention: what happens when people regain control over their attention and begin to direct it again, together.”
Odell is not a technophobe. She uses the iNaturalist app on her phone during hikes to identify plants, and in her research-heavy writing, the internet is an indispensable resource. Without it she wouldn’t be able to go down rabbit holes on subjects like the “free” watches advertised on Instagram, a journey into the world of dropshipping that reveals cascading levels of capitalism based on dishonesty and shoddy information.