James Burke is known for his series on BBC called Connections, which was all about how seemingly random inventions (or concepts) are actually connected in interesting ways. He has spent his life advocating for people to look at the in-between of industries and fields of research because it is there that we find true innovation.
In our modern era we find that we can create our own filter bubble (which is a big issue with the recent election in the USA) which can make finding connections a problem. Burke’s solution to this is to Kickstarer an app that uses his own specially designed database and cross-references it with Wikipedia in order to help you break out of your bubble and discover cool new connections!
You may have noticed that when we browse the news or type into Google we tend to seek confirmation more than we do information. We predict our current model will remain untarnished. When we want to make sense of something, we tend to develop a hypothesis just like any scientist would, but when we check to see if we are correct, we often stop once we find confirmation of our hunches or feel as though we understand. Without training, we avoid epiphany by avoiding the null hypothesis and the disconfirmation it threatens should it turn out to be valid.
Since the 1970s, Burke has predicted we would need better tools than just search alone if we were to break out of this way of thinking. His new app aims to do that by searching Wikipedia “connectively” and producing something the normal internet searches often do not – surprises, anomalies, and unexpected results.