The Ig Nobel Prize is dedicated to science that makes you laugh then makes you think. It’s a fun and great way to get people engaged in science while exploring questions that sound rather bizarre.
As founder of the Ig Nobel awards, Marc Abrahams explores the world’s most improbable research. In this thought-provoking (and occasionally side-splitting) talk, he tells stories of truly weird science — and makes the case that silliness is critical to boosting public interest in science.