Red Riding Goods is one of a few companies in Toronto that deliver goods via bicycles. In other cities from Mumbai to San Francisco bike-based delivery is nothing new and not all that newsworthy. Here in Toronto, where a crack-smoking mayor who thinks cyclists deserve to die advocates the destruction of sustainable transit solutions, seeing new business built around bicycles is great!
“My original idea for the business was to replace vehicle trips with bike trips. There’s a huge amount of money to be saved there, but to do that you have to change policy and behavior. It’s a lot harder than shipping coffee by bike.”
Featherstone is an independent franchise and one of the most well known faces of Toronto’s cargo bike scene. Abbiss likens her to the mailman. She bikes more than 600 km a week in bike deliveries alone using a beat up mountain bike and an old trailer, equipment she hopes to replace with a soon-to-be-launched IndieGoGo campaign.