If you’ll excuse for a moment while I pander to corporate interests, I think it’s worth noting that Cadbury’s Dairy Milk chocolate bar will now be made from certified fair trade cocoa. This is great to hear, because this is a huge product from a huge company, and it’s another big step towards a world in which consumers have no excuse not to know about fair trade.
Cadbury and the Fairtrade Foundation today announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the nationâ€™s top selling chocolate bar, by end of Summer 2009. This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.
The press release doesn’t indicate which countries the change will take effect in, but the UK and Canada are definitely included.