Cadbury Goes Fair Trade

If you’ll excuse for a moment while I pander to corporate interests, I think it’s worth noting that Cadbury’s Dairy Milk chocolate bar will now be made from certified fair trade cocoa. This is great to hear, because this is a huge product from a huge company, and it’s another big step towards a world in which consumers have no excuse not to know about fair trade.

Cadbury and the Fairtrade Foundation today announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the nation’s top selling chocolate bar, by end of Summer 2009. This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

The press release doesn’t indicate which countries the change will take effect in, but the UK and Canada are definitely included.

Read the press release on the Fairtrade Foundation website.

Fono

David explores the internet in a way that most people don’t: he examines how other people interact with the internet. Currently he is pursuing his MA and has been published in quite a few scholarly journals. David thinks the internet can be used for good and/or evil, hoping that (like in the movies) good will be victorious in the end.

3 thoughts on “Cadbury Goes Fair Trade

  1. Fono,

    Glad to know that you think it is worth noting, because it really is!

    Thanks for your post and I know you and your readers will be interested to know that Canadians have a chance to win a trip to Ghana to see firsthand what life is like in a fair trade cocoa farm and community.

    You can find more details and follow our Fair Trade activity on Facebook http://www.facebook.com/CadburyDairyMilkCanada and Twitter @dairymilkcanada.

    Thanks!
    Michelle

  2. Well, that’s fine, but think about the other options we have here? Would you mind crafting a further post about these also? Cheers!

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