An active group of academics want more people to be fit and have fun. The Urban Cycling Institute has set out to educate the average person on the multitude of benefits that riding a bicycle has for people and the communities they live in. One of the initiatives they launched is the library of bicycling marketing material that anyone is free to use to promote cycling. They also have a collection of bicycle documentaries which are worth viewing.
What are you waiting for? Safe your health and protect the environment by supporting two wheels.
Cycling is a simple means that connects to a wide range of very complex problems and challenges of contemporary cities. It is intertwined with many aspects of urban life in all its richness and complexity.
Academic attention for this has been very limited. A more structured approach is needed to map these complex relations, understand best practices and foster reciprocal learning between research and practice.