Not Recommended For You is a new website that is a reaction to all the other websites that recommend content based on what you do. Google tailors your search results so they are different than your friend’s and other websites track what you do on their sites to drive you to click more. Not Recommended For You is the opposite of that, it’s like walking through the library and discovering random books.

We’re big fans of the Internet, but not always the biggest fans of its recommendations. Our browsing history – what we’ve clicked, liked, watched or listened to – is turned into “Recommended For You’s” by smart algorithms. “Not Recommended For You” is a collection of video recommendations by people across the globe answering the question “What would you recommend, if you could recommend anything at all, to someone you don’t know?”.

The answers aren’t “algorithm smart” or even recommended specifically for you. But, they feel personal and turned out more unpredictable than we could imagine, ranging from practical recommendations like “try to live like a siamese twin for a week” or “choose small bad looking apples for the perfect apple pie” to motivational recommendations like “look up (…) if you can see the sky there’s always something to strive for”. Now, we’re turning it into a collaborative project by inviting people online to share their recommendations on our site.

Check out Not Recommended For You.