I love Beau’s beer because it tastes good and today I found another reason to love it – it’s super green. Beau’s set out to make an environmentally friendly beer and did it with gusto.
Still, Beauchesne acknowledges that the skeptical non-investors were half right. â€œIf youâ€™re making the decision to go all-natural or organic based just on the bottom line, you probably shouldnâ€™t be doing it,â€ he says. â€œBut, to us, that was such an important part of what we wanted to be about.â€
As for the market demand, Beauchesne and his father have had the last laugh. The company has grown to 45 employees from its initial five.
In 2010, Beauâ€™s had about $4 million in revenue, and is earning a profit. There have already been a few expansions, and another one is planned next year, since the current facility has reached its full capacity of 1 million litres per year.
There have been some struggles along the way, Beauchesne admits. One of the biggest was going all-organic, which the brewery finally managed in 2008. At first, it was hard just to source the ingredients.
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