I love Beau’s beer because it tastes good and today I found another reason to love it – it’s super green. Beau’s set out to make an environmentally friendly beer and did it with gusto.
Still, Beauchesne acknowledges that the skeptical non-investors were half right. “If you’re making the decision to go all-natural or organic based just on the bottom line, you probably shouldn’t be doing it,” he says. “But, to us, that was such an important part of what we wanted to be about.”
As for the market demand, Beauchesne and his father have had the last laugh. The company has grown to 45 employees from its initial five.
In 2010, Beau’s had about $4 million in revenue, and is earning a profit. There have already been a few expansions, and another one is planned next year, since the current facility has reached its full capacity of 1 million litres per year.
There have been some struggles along the way, Beauchesne admits. One of the biggest was going all-organic, which the brewery finally managed in 2008. At first, it was hard just to source the ingredients.
Read the rest of the article.