Estonia Cleans Up!

You probably didn’t hear about it, but in 2008 Estonia cleaned up 10,000 tons of trash in their forests by recruiting 50,000 people. How? Through an extensive media campaign and a good dose of networked collaboration.

The “Let’s Do It!” website is here, but in Estonian. So here’s a video in English!

Based on the success in Estonia, the campaign has gone worldwide!

About Fono

David explores the internet in a way that most people don’t: he examines how other people interact with the internet. Currently he is pursuing his MA and has been published in quite a few scholarly journals. David thinks the internet can be used for good and/or evil, hoping that (like in the movies) good will be victorious in the end.

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