The CBC has a feature article on the emerging green economy and it’s a good read to start the week.

At the same time, some leading multinational corporations are taking action to slash their use of fossil fuels. Manufacturer Johnson and Johnson has reduced its greenhouse gas emissions by seven per cent while growing its business by 300 per cent in the past eight years, according to Banks.

“They’re saving on average about $40 million a year. So, the rhetoric that this is going to hurt economies, that it’s going to bankrupt companies, is simply not the case,” said Banks.

Canadian entrepreneurs are hoping to take advantage of the growing appetite for clean technologies, which includes everything from efficient lighting to renewable energy. More than 70 Cleantech companies are now listed on the Toronto Stock Exchange, including many solar technology firms.