There’s an alright post over at CopyBrighter from a little ways back that looks at the growing demand for green companies and how we need to cater to that demand and look towards the future. Essentially green companies will prosper because it’ll be the only option in due time, so why not be green now and profit from it?

It’s not that green companies should run as a hedge fund to profit from crisis… but rather, they should not underestimate the potential demand for what they are developing now. We must be prepared to leverage the imminent explosion of mass desire and honorably fulfill it.