Here’s more proof that trying to make a difference does work. Greenpeace, who scolded Apple for not being green, has been effective in getting Apple to change its way.
Steve Jobs, the man behind Apple, has released a statement that Apple is going to be greener.
Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.
Excuse me, but if you read the statement carefully:
“Upon investigating Apple’s CURRENT PRACTICES and progress towards these goals, I was surprised to learn that in many cases Apple IS ahead of, or will soon be ahead of, most of its competitors in these areas.”
More from Jobs’ letter:
– “Apple completely eliminated the use of CRTs in mid-2006.”
– “Apple began phasing out PVC TWELVE YEARS AGO and began restricting BFRs in 2001”
(still more in Jobs’ letter)
You’ll realize that Apple has already in the path of being green for quite a while, not some evil company who makes dirty, slimy products. Apple WAS green (at least well on the way) even before Greenpeace started railing on them. Of course, Greenpeace’s efforts of bringing Apple’s green records to the public is good and notable, but I think they better look at the facts first.
But Jobs says in the introduction that he wrote that because of pressure from environmental organizations.