The Brazilain city of São Paulo has been praised by many with their recent law that dictates that limits of outdoor advertising – a billboard ban. To get an idea of what a city looks like without ugly advertising check out these images.
City planners, architects and environmental advocates have argued enthusiastically that the prohibition, through a new “clean city” law, brings São Paulo a welcome step closer to an imagined urban ideal.
The law is “a rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash,” Roberto Pompeu de Toledo, a columnist and author of a history of São Paulo, wrote in the weekly newsmagazine Veja. “For once in life, all that is accustomed to coming out on top in Brazil has lost.”