Honda’s F1 team has announced it’s 2007 driver line-up: Jenson Button, Rubens Barrichello & Mother Earth.
The team’s 2007 Formula One race car, named the RA107, will feature no commercial logos at all, replacing the former Tobacco sponsorship with a giant image of the Earth.
By using planet earth as the car’s livery Honda hopes to raise awareness about climate change in the world’s second most viewed sport (150+ million viewers for each race) and welcome the proposed 2009 addition of devices for energy recovery to all F1 cars.
By passing on messages about simple tips for reducing CO2 output and making carbon positive changes to the team’s factory Honda hopes to raise their image a manufacturer of sporty low emissions vehicles.
The Honda F1 Team’s press release has more details.