The finalists are now online for the Eco Challenge, which is something that MTV and GE have conceived together.

“The mtvU GE ecomagination Challenge is asking college students from around the country to develop new, creative ways to green their campus. We’re looking for innovative and groundbreaking ideas that can have a positive impact at the local level or the global level — or both. The sky is (literally) the limit.”

To me this seems like an odd partnership for an environmental cause, but whatever their reasons I’m glad they are doing it.

Thanks, mkb!