Red: the colour of love, anger … and now a symbol for an exciting product line, aiming to help people in Africa with AIDS. (Product) Red contains items from various companies, including Gap Inc., Apple Computer Inc., and Emporio Armani. Some of the eye-catching products include: a red MotoRazr from Motorola, vibrant red shirts from Gap, and a cute red iPod nano. A portion of profits will go to Global Fund, an organization that fights AIDS, tuberculosis and malaria.
Doug Piwinski, a spokesman for (Product) Red, says the initiative has raised more than $12 million for African AIDS programs, since starting last spring in Britain.
The (Product) Red website also features a gift registry. What a great way to let people know what you want for Christmas, and give to charity at the same time!