The Torontoist has a great look at two car sharing companies that are fighting it out on the streets of Toronto. Car sharing has been around for years and is quickly becoming a staple of the urban experience. Yet, in North America car sharing is not nearly has strong as it is in Europe.

The Torontoist looks at the benefits of car sharing and how the two companies have slightly different strategies. I like how there is now competition in this market in Toronto because it has made more people aware of car sharing. Ever shared car equals to about 10 less cars on the road!