It’s the giving time of year, and MobHappy has a short writeup on new technology that allows people to donate to charities, simply by sending a text. This is a great advancement, because it shortens the gap between intention and action where a lot of charitable dollars are lost.
Today, mGive works with over 200 charities, enabling mobile users to donate money quickly and easily via shortcode. And it’s been successful: one campaign, featuring Alicia Keys and conducted during the American Idol TV show saw 90,000 donors raise $450,000 in just minutes. Donors have given about $1.5 million via mobile so far in the US; this exceeds the first year of online donations, and those now amount to some $18 billion per year.
Unfortunately the service is currently only available to our US friends.