Taxing Sugar Drinks Works if the Tax is Known

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Soda taxes get proposed often, and they have varying levels of success depending on how they are implemented. A new study reveals that when people are made aware that the sugar tax impacts the price of products they stop buying the unhealthy product. If you educate people then they act on that knowledge. One way to remind people about the health impact of consumer food products is on their bill.

But the share of sugary drinks purchased did decline slightly (45%) when the tags mentioned the price included the added tax.

Results showed that most consumers who chose to avoid sugary drinks with the added tax chose a drink that was not subject to the tax.

“Consumers are averse to taxes, so when they learn that their favorite drink has this sugary beverage tax, some are less interested in buying it,” Donnelly said.

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Taxing Sugary Water Works

Beverages infused with copies amounts of sugar like Pepsi or Coke aren’t good for you health. When an entire nation consumes too much then public health suffers greatly. This has many governments looking into how they can stymie this overconsumption of unhealthy drinks. One solution is taxing soda sales.

in 2014 the Mexican government started such a tax and consumption has dropped. To prove its effectiveness researchers looked into how much of an impact the tax had on people drinking pop.


A study published Wednesday in the British Medical Journal suggests the tax is working: After one year, sales of sugar-sweetened drinks in Mexico dropped by 12 percent. And among poor households, which have the highest levels of obesity and untreated diabetes, sales fell by 17 percent.

These results are not surprising, but their empirical confirmation is of the greatest importance for governments that have opted to use taxes on sugar sweetened beverages as part of public health strategies, and those considering to do it,” wrote Franco Sassi, head of the public health program of the Organization for Economic Development and Cooperation.

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Thanks to Delaney!

Cut Out Sugar and Improve Everything

Some new research points out by simply cutting out sugar one can improve basically all that ails them. In a recent research study children gave up sugar for nine days and found that much about their health improved. This implies that it might be more important to monitor one’s sugar intake more than one’s caloric intake for some aspects of increasing health.

“The whole goal was that they don’t lose weight when they switch over to the diet. It’s just they’re removing sugar to see what that effect will be,” explained Lin.

“They noticed everything got better.”

Blood pressure decreased, cholesterol decreased, liver function tests improved, and even fasting blood sugar and insulin levels in their bodies dropped.

“The freaky part of this study was that it was only nine days long,” Lin said.

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