New Ways to Poll Public Opinion on Politicians

Traditional pollsters use the telephone to try to figure out what people’s opinion on politicians happens to be. I’ve asked around to see if anybody I know has been called by a pollster and the number is a giant zero. I attribute this to the fact that you can’t tele-market to cellphones in Canada (or some similarly good regulation), so essentially anybody who doesn’t have landline won’t be counted in the polls.

This means that polls are missing a large chunk of the population and are not truly representative of the true population. How many people under 30 have a landline? Now there are a few companies trying to make polling relevant again by using popular web services to augment their measurements.

Layton’s tweets reached 322,305 people last week, according to the firm’s data. Ignatieff’s tweets reached 270,218 people and Harper’s had an audience of 156,536.

At first glance, those numbers seem to be at odds with the fact Harper has tens of thousands more Twitter followers than either Ignatieff or Layton.

But, Navigator’s Will Stewart says this is likely because of differences in the parties’ social media strategies

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Disclosure: someone from Klout forwarded this to me.

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