This month, an American Psychological Association (APA) task force released a report highlighting these and other psychological barriers standing in the way of action. But don’t despair. The report also points to strategies that could be used to convince us to play our part. Sourced from psychological experiments, we review tricks that could be deployed by companies or organisations to encourage climate-friendly behaviour. Also, on page 40 of this issue, psychologist Mark van Vugt of the Free University of Amsterdam in the Netherlands describes the elements of human nature that push us to act altruistically.

The affluent young, for instance, tend to be diet conscious, and this could be used to steer them away from foods like cheeseburgers – one of the most climate-unfriendly meals around because of the energy it takes to raise cattle. So when trying to convince them to forgo that carbon-intensive beef pattie, better to stress health benefits than harp on about the global climate.

Though conservative pundits have been known to attack such efforts, characterising them as psychological manipulation or “mind control”, experiments indicate that people are willing to be persuaded. “From participants in our experiments, we’ve never heard a negative backlash,” says Wesley Schultz of California State University in San Marcos. In fact, according to John Petersen of Oberlin College, Ohio, we are used to far worse. “Compared to the barrage of advertising, it seems milder than anything I experience in my daily life,” he says.

According to a new study, the brain only chooses to remember memories it thinks are most relevant, and actively suppresses those that are similar but less used, helping to lessen the cognitive load and prevent confusion.

The two say altruism is something that makes people feel good, lighting up a primitive part of the human brain that usually responds to food or sex.

Grafman and Moll have been scanning the brains of volunteers who were asked to think about a scenario involving either donating a sum of money to charity or keeping it for themselves.

It’s that Danes have low expectations.

“It’s a David and Goliath thing,” said the lead author, Kaare Christensen, a professor of epidemiology at the University of Southern Denmark in Odense. “If you’re a big guy, you expect to be on the top all the time and you’re disappointed when things don’t go well. But when you’re down at the bottom like us, you hang on, you don’t expect much, and once in a while you win, and it’s that much better.”

The above link is for the NY Times, so use bugmenot.

She’s learned how to train wild animals, and is applying the same techniques to her husband Scott. She says her marriage is happier and smoother than it was before, and best of all, she doesn’t have to nag!

I hope this one helps smooth over a few rough marriages!

The research has shown more clearly than any previous research that psilocybin produces mystical experiences in the user. 36 volunteers were tested in this modern scientific experiment, and months later they reported lasting changes in behavior as a result of the experience.

The scientists are hopeful that more research into this area will help people to deal with a number of problems such as emotional trauma and addiction.

The researchers advise against experimenting on one’s own with the drugs, as they can lead to extremely frightening experiences.