Marketing firm JWT has complied a list of trends in socially conscious practices that business will be interested in for 2015. See the report here. This is great that marketers are concerned with social impact as it means that after all these years corporations are catching on to the fact that there’s more than just profit.
Interestingly, one trend they think will gain popularity is one popularized by Toms.
JWT sees the buy-one-give-one model started by Toms expanding beyond shoes. The company itself, now worth $625 million, has set up a marketplace for other products. For example, buying a bag of coffee gifts water for a week to someone in the developing world. Other examples include San Francisco food delivery company Munchery and Warby Parker. JWT describes the trend as “third way commerce” that “combines social good with sales and marketing.” “Consumers, particularly Millennials, are increasingly discriminating between brands by looking for ethical behavior and sustainability. They are also looking for brands and companies with clear values.”
Read the other four here.
Here is one person’s take on predictions for green buildings in 2011, and I like it. The list is pretty focused on the USA but has relevance throughout the world, check it out to see what types of new and proposed buildings to expect this year.
9. District Scale: Living Blocks
Resource allotment and direct collaboration with the private and public stakeholders will continue to provide opportunities for district scale “living blocks.” Taking a page from our European counterparts, block-scale solutions have enjoyed a large amount of attention in 2010. 2011 should represent the year when these practices get put into action in cities like Portland and Denver. The Living City Block and the Alliance for a Sustainable Colorado are working to advance a model that we be implemented throughout the U.S.
10. Mainstream Green
Green building will learn to move away from an elite culture and adopt the language and practices which will deliver a more accessible industry. The mainstreaming of green building is a tough practice given that you are dealing with topics connected to professions like architecture and engineering where acronyms and obscure scientific terms grow like weeds. As it becomes more and more important to provide relevant products and services to the mainstream user, the industry must consider how it names and markets products and services. A bioswale landscape feature does not naturally engage the community it is located in until the public starts to think of it as a beautiful “rain garden” in the neighborhood. Positioning our technology, products, and services in a way that engages the people, business communities and municipalities that they serve will decide who stays in a market that is quickly filling up with competition.
Read the complete list here.