This video has been making the online rounds for the last couple of weeks and I figured I’d post it here. The video looks at why some ideas spread faster and further than others. It’s a neat take on memes (The Richard Dawkins kind).
Today is Earth Day which is a day that calls people to be conscious of the environment and find ways to help or protect nature. It’s a great intuitive that has been around since 1970 and it’s impact continues to grow. One issue that a lot of environmental organizations run into is transitioning people’s knowledge of negative environmental behaviour into direct action.
This where a new web service called Rallyware can potentially help out. It looks alright and is one of many initiatives we’ve seen attempt this – hopefully this service will be a great success.
According to Rallyware CEO both small and large environmental organizations miss out on important business goals because they don’t engage their online supporters, fans and followers with these four easy steps:
STEP #1: CREATE BITE-SIZED TASKS
Create small, easy-to-accomplish offline tasks that must be checked off on the way to a bigger offline goal.
STEP #2: TRACK PROGRESS ONLINE
Even though actions are occurring offline, online tracking allows everyone to know in real-time how they are performing.
STEP #3: CREATE INCENTIVES
Motivate your supporters with physical rewards, status upgrades, and peer recognition for a job well done.
STEP #4: ENGAGE AGAIN
Because the support of a follower or fan erodes with inactivity, always have the next set of tasks ready to go.
Thanks to the brave efforts from Edward Snowden we are now aware of something long suspected: that the USA (and many other nations including Canada) are reading our communications. The program is called PRISM and it monitors your communication. Basically, if you connect to the internet or use a mobile phone you can, and may already, be tracked by various entities.
This shouldn’t be acceptable to anyone. With the pervasiveness of the internet it may seem like an overwhelming task to not be monitored. PRISM Break is a guide to open source and secure technology that you can easily implement on your own.
Check out PRISM Break.
Around the world governments are trying to restrain the ability of people to freely share information across the internet. Bills like SOPA in the USA and Bill C-30 in Canada to the more recent TPP all focus on propping up old media monopolies and curtailing people’s privacy and communication rights. The most effective and extreme example of clamping down on the internet can be seen in the Great Firewall of China.
WIth the above in mind, it’s good to see that a group of people have taken up the challenge of creating a universal declaration of freedom for online access and participation!
We believe that a free and open Internet can bring about a better world. To keep the Internet free and open, we call on communities, industries and countries to recognize these principles. We believe that they will help to bring about more creativity, more innovation and more open societies.
We are joining an international movement to defend our freedoms because we believe that they are worth fighting for.
Let’s discuss these principles — agree or disagree with them, debate them, translate them, make them your own and broaden the discussion with your community — as only the Internet can make possible.